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Title: Dethroning the King
Subtitle: The Hostile Takeover of Anheuser-Busch, an American Icon
Author: Julie MacIntosh
Narrator: Joyce Bean
Format: Unabridged
Length: 12 hrs and 57 mins
Language: English
Release date: 08-30-11
Publisher: Tantor Audio
Ratings: 4 of 5 out of 95 votes
Genres: Business, Commerce & Economy
Publisher's Summary:
How did InBev, a Belgian company controlled by Brazilians, take over one of America's most beloved brands after barely a whimper of a fight? With timing - and some unexpected help from powerful members of the Busch dynasty, the very family that had run the company for more than a century.
In Dethroning the King, Julie MacIntosh, an award-winning financial journalist who led coverage of the takeover for the Financial Times, details how the drama that unfolded at Anheuser-Busch in 2008 went largely unreported as the world tumbled into a global economic crisis second in severity only to the Great Depression. Today, as the dust settles, questions are being asked about how the "King of Beers" was so easily captured by a foreign corporation and whether the company's fall mirrors America's dwindling financial and political dominance.
In Dethroning the King, MacIntosh:
From the very heart of America's heartland to the European continent to Brazil, Dethroning the King is the ultimate corporate caper and a fascinating case study that's both wide-reaching and profound.
Critic Reviews:
"MacIntosh... earns extra credit for staying on the Anheuser-InBev case despite considerable macrocosmic distractions.... The author's persistence pays off in her account of the Busch family's searing internecine strife." (
The New York Times)