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ID: 354096
Title: Unleash Different
Author: Rich Donovan
Narrator: Braden Wright
Format: Unabridged
Length: 08:38:56
Language: English
Release date: 09-04-18
Publisher: ECW Press
Genres: Business & Economics, Marketing & Advertising
Summary:
If you discovered a new market comprising 53% of the worlds population, would you act to invest in it?
There are 1.3 billion people around the world who identify as having a disability. When you include friends and family, the disability market touches 53% of all consumers. It is the worlds largest emerging market.
Unleash Different illustrates how companies like Google, PepsiCo, and Nordstrom are attracting people with disabilities as customers and as employees. Replacing nice to doÓ with return on investmentÓ allows market forces to take over and the worlds leading brands to do what they do best: serve a market segment Ñ in this case, the disability market.
Business managers will come to understand
how taking a charity-oriented approach to people with disabilities has failed,
what action is required to capitalize on the worlds biggest emerging market, and
how their organizations can grow revenue and cut costs by attracting people with disabilities as customers and talent.
Rich gives the reader a peek into how he rose from a Canadian school for crippled childrenÓ to manage $6 billion for one of Wall Streets leading firms. He makes it easy to relate to the business goal of serving disability Ñ because he has actually done it.
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