This week on the podcast, we’re having a kind of part two of our Facebook strategy series—and trust me, you’re going to want to take a good look at your page. Because if your Facebook isn’t converting or growing your audience like it used to, these four smart tweaks just might be the facelift it needs.
These aren’t complicated or tech-heavy changes. They’re simple, intentional updates you can make today to boost engagement, grow your audience, and build trust—without burning out.
Did you know your Facebook page actually has two names? One is the public-facing title (think: “Melanie Ferguson DIY Home Decorating”), and the other is your @handle (mine’s @southerncrushathome).
Here’s why this matters:
This one small change could make a big impact—just remember, Facebook only lets you change your page name every 60 days, so choose wisely.
It might feel easier to use a logo or an avatar (guilty!), but if you are the brand, then your face should be front and center.
A clear, smiling photo of YOU builds:
In today’s AI-heavy world, showing up as your real, beautiful self is one of the best things you can do to stand out and build credibility.
Did you know your Facebook cover image can include a clickable description? Most people don’t take advantage of this—but you should.
Here’s how to optimize it:
This hidden gem is a great way to capture warm traffic right from the top of your page.
I get it—we don’t want to sound repetitive. But most of your audience isn’t seeing your content the first time around (or even the third time).
Here’s what works:
And if you’re not sure what to post or how to plan ahead, I’ve got you covered…
🎉 Facebook Fuel is officially here! 🎉
It’s a brand-new private Facebook group + weekly support system designed to give you:
Whether you’re looking to grow your audience, your email list, or your income, Facebook Fuel will help you get there faster—with less guesswork and more joy.
👉 Join now at CreativesOnFirePodcast.com/Facebook
So let’s recap your quick Facebook facelift checklist:
I hope you’ll take 10 minutes today to make these updates. They could be a total game changer.
And if this episode helped you, I’d love it if you’d leave a quick review for the podcast—it means the world to me and helps more creatives find the show.
Until next time,
Stay creative. for growth.
Facebook Fuel starts Monday, August 4th—don’t wait!
Let’s fix your featured posts, refresh your intro, and get your content plan in place before the busiest season hits.
You’ve got this, and I’ve got you—every step of the way. them in a cup, and prayed over the choice. It sounds simple (and maybe a little silly), but it worked. And that decision lifted a weight off my shoulders.
Please leave a review!
Yes—you can leave more than one ❤️ I read and appreciate every single one.
Until next time,
Stay creative. You’ve got this.
I am honored to share a new Blogging Creative on Fire each week on the podcast to bring you inspiration, behind-the-scenes secrets, and quality tips. I hope it is truly helpful for you. One of the best ways you can bless me in return is to subscribe to the show and leave a review. By subscribing, you allow each episode to be downloaded straight to your phone which helps the download numbers and ensures you never miss an episode. And when you leave a review, you help show others the value of what we provide! You can GO HERE to subscribe and review (On mobile, scroll down past the episodes to "Ratings & Reviews" section, tap the stars, then scroll down to "Write a Review")
