In this episode, we’re joined by Pinterest expert Tony Hill, who shares insider tips on how bloggers can use Pinterest to drive traffic, boost revenue, and stay ahead of the ever-changing online landscape. Whether you’re new to Pinterest or looking to level up, Tony Hill’s insights in this rare interview are invaluable!
https://creativesonfirepodcast.com/episode171
Key Takeaways:
- Why Pinterest is a Goldmine for Bloggers:
- Pinterest offers higher ad RPMs compared to Google traffic, meaning you can earn more with less traffic.
- The platform allows multiple opportunities for exposure compared to Google’s rigid rankings.
- Pinterest appeals to users looking for inspiration and ideas, making it an ideal platform for bloggers in DIY, food, and lifestyle niches.
- Practical Tips for Pinterest Success:
- Understand the Platform: Spend time using Pinterest as a user to see trends, pin designs, and popular topics.
- Create Inspiring Content: Focus on topics that inspire action—like recipes, home projects, or visual ideas.
- Use Tools like Pinclicks: Tony’s tool helps identify trending keywords and top-performing pin designs in your niche.
- Strategies for Bloggers Pivoting to Pinterest:
- Consider adding Pinterest-specific content to your current blog rather than starting a new one.
- Use a no-index strategy for posts targeted at Pinterest to protect your Google rankings.
- Embrace AI for content creation, but focus on making visually engaging, actionable posts that resonate with Pinterest’s audience.
- The Future of Pinterest:
- Pinterest’s user base continues to grow, especially among younger audiences like Gen Z.
- Its focus on inspiration and planning makes it a sustainable platform for bloggers looking to diversify traffic sources.
Links Mentioned in the Episode:
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