Description

In this episode of So You Want to Podcast?, I explore a human resources industry strategy that uses podcast as a way to communicate with employees.

Podcasting is mainstream. In 2017, 48 million Americans listened to podcasts weekly. You can hear more interesting statistics about podcasting, here. Forward thinking companies are using podcasts as a convenient way to connect with their employees. In fact, you can include Marriott, GEICO, and Johns Hopkins in this category.

In this episode, you’ll hear:

• Lee Cockerell’s approach to employee communication and how his son continued his approach by way of a podcast
• Why podcasting works for human resources needs
• Some benefits of creating a podcast for your in-office communications
• Ways to use a podcast for your company, including recruitment, HR announcements, news and information

Bottom line: Podcasts can help you build connections, enhance company culture and strengthen bonds throughout your company.

How do you know what type of marketing to invest in; email marketing, podcasting or something else? You know my answer is going to be you need a podcast. Ready to get started? Schedule a free strategy session with me at meetme.so/DannyOzment

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Resources

Resources mentioned:

Libsyn – https://Libsyn.com (use code Danny for a free month)

Podbean – https://podbean.com

Blubrry – https://blubrry.com

Danny’s Recommended Resources – https://dannyozment.com/resources

Schedule a FREE strategy call with me – https://meetme.so/DannyOzment