Ever wondered if your book description could be better?
Ever thought it should sell more books?
Then this is the episode for you.
This week, Brian Meeks, description-writer extraordinaire talks with us about how to write a kick-ass description that will sell more books, and help amp up your advertising sales to the next level.
Turns out, it's all about copywriting.
And writing the best hooks you possibly can.
Lucky for us, Brian takes us through every aspect of writing hooks to help you write your next description.
In fact, we get him to do it on the fly, by giving him a description to fix, on air, as we listen.
Here's the original description for you to read as he re-writes it:
Maddie's best friend is in danger!
A killer on the loose makes hairdresser, Angel, lose her appetite and because we're talking a batch of her favourite jelly doughnuts this means the gloves are off for Maddie and her friends.
Wanting to make amends in theory sounds like a positive thing, but when someone who is part of Angel's past arrives in town, that's why things begin a slippery slope into disaster.
An ugly murder has Maddie, the Sheriff, Big Red – her faithful Maine Coon cat – and the Girlz back in action as they try to protect Angel from a mystery stranger.
Or is it someone she knows?
There are clues a-plenty and maybe a few red herrings in the fourth book in the Maple Lane Mysteries.
For the new version completed by Brian on the show, go to the SPA Girls website, www.spagirlspodcast.com and check out the notes for episode 180.
