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Thinking about self publishing and don't know where to start? Join the SPA Girls each week for 30 minutes of honest advice, tips and resources. 

This week we chat to Monica Leonelle about marketing for indie authors, and the lessons she's learned after a career in marketing and copywriting.

Specifically, Monica took us through some of the psychological triggers that you can use to amp up your efforts to promote your books.

These triggers can be 'sprinkled' over your content and, if used in the right way, have the potential to increase the virality of your content, and to increase your connection to your readers. 

It was a fascinating session, and we think you'll pick up some great tips for content that you can use in your efforts to connect with readers and promote your books.