Privacy and data go hand in hand. As privacy laws change, there’s renewed focus on first-party data vs third-party data. Transparency and trust are crucial as more people become aware of how their data is being used by businesses.
The definitions of first-party data and third-party data
The challenges when it comes to collecting first-party data
How you use first-party data
What zero party data is and how it’s different
How personalization plays into first-party data
And more!
