In this episode, Devi chats with AJ Wilcox about "LinkedIn Advertising and Entrepreneurial Journey". AJ Wilcox is a LinkedIn Ads pro who founded B2Linked.com, a LinkedIn Ads-specific ad agency, in 2014. As official LinkedIn partners, they manage among the world’s most sophisticated advertising accounts worldwide. He's a ginger & triathlete. He & his wife live in Utah, with their 4 kids, and his company car is a wicked-fast gokart.
Devi and AJ discuss:
- AJ’s entrepreneurial journey
- Taking a leap into Spiritual Entrepreneurship
- LinkedIn as a great platform
- LinkedIn as a reflection of our professional life
- Demographics for LinkedIn
- How LinkedIn works in growing your network
- “First-degree connection” on LinkedIn
- How “Pulse Feed” works
- Success stories or anecdotes on LinkedIn
- Advertising on LinkedIn
- LinkedIn Ads features
- A.M.O. (Audience, Message, Offer)
- Having the right offers on LinkedIn Ads
- “Sponsored content” on the newsfeed
- “Text Ads” on LinkedIn
- “Sponsored In Mail” on LinkedIn
- Setting up a new campaign on LinkedIn
- Defining your audience on LinkedIn
- Rapportive or Sales Navigator as an extension for LinkedIn
- “3 Segments” of Business on LinkedIn
- Spiritual practices for business
- Acts of service for others
and more...
Connect with AJ @ b2linked.com
