In this episode, Devi chats with Michele PW about Love-Based Copywriting for Spiritual Entrepreneurs. Michele PW (Pariza Wacek) is the best-selling author of the "Love-Based Business" series of books that share how to sell more with love and build a solid, profitable business on a foundation of love. In addition, she owns a copywriting and marketing company along with writing and publishing fiction.
Devi and Michele discuss:
- Direct Response Copy
- Selling yourself "one to many" through copy
- Love-Based Copy vs Fear-Based Copy
- What emotions to tap into to persuade someone
- Why some marketing feels inauthentic and slimy
- The steps to take to persuade someone through your marketing
- How to identify your ideal client
- The difference between an ideal client vs. niche or target market
- How to connect with your ideal client
- The things we do to avoid pain in our lives
- Feeling our fear-based emotions for healing
- Why fear-based marketing can cause buyer’s remorse
- The reason why fear-based marketing strategies are not working anymore
- Knowing your mindset and your “come from”
- The importance of "coming from" abundance in your copy and marketing
- Exercises to help you to shift your fear-based emotions
- Your public authentic persona and voice vs. your personal persona and when to use each one
- What is important to know about long page sales letters
- What people need in order to make a decision
- The delivery mediums for love-based copy
- Rituals that Michele uses for writing books & copy
- Writing out who your ideal client is
- How to get into a mindset of abundance before writing your copy
and more…
Connect with Michele PW on her website @ lovebasedbiz.com
To grab your free book "How to Start a Business You Love & That Loves You Back," visit LoveBasedBiz.com
Enjoy episodes of Michele’s podcast, Love-Based Money @ http://lovebasedbiz.com/series/lovebasedmoney/
