In this episode, Caroline sits down with retired Air Force veteran and serial inventor Matt Butler, the brilliant mind behind the outdoor game Rollors and the innovative scorekeeping Tally Tumbler. From flying reconnaissance missions in Italy to launching two successful products now sold in major retailers and Spousely, Matt shares how his military service shaped his mission to bring people together—off screens and into real connection.
Matt discusses his entrepreneurial journey, lessons learned, and why creating joy-filled moments through play has become his life’s work. Tune in to hear how this veteran turned his ideas into reality, and how he continues to help others bring their own ideas to life.
Matt’s 20-year Air Force career and love of aviation
The origin story of Rollors and how a garage hobby turned into 150,000+ games sold
What Tally Tumbler is—and why it’s perfect for golfers, tennis players, and backyard games
How deployment and connection inspired Matt’s business model
Lessons in product development, mentorship, and staying focused as a multi-idea creator
The power of the veteran and spouse-owned community—and why Spousely is his marketplace of choice
🛒 Find both on Spousely
📱Follow: @rollors | @tallytumbler
📌 Connect with Matt on LinkedIn
Special Thanks:
Thanks to US Bank and Elavon, sponsors of this season of the I’m Possible Podcast. Check out their Small Business, Big Ambition initiative for tools, tips, and a chance to win a $3,000 gift card for your business!
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