Quote: ““If you know the enemy and know yourself, you need not fear the result of a hundred battles. If you know yourself but not the enemy, for every victory gained you will also suffer a defeat. If you know neither the enemy nor yourself, you will succumb in every battle.” --Sun Tzu, The Art of War
Summary: Make a plan that will advantage your abilities by making a SWOT analysis. It’ll give you an unfair advantage over your competition.
Notes:
Deep Dive, by Rich Horwath. Rich shares many of my frustrations about business strategy and the inability to see their blind spots.
An example of a SWOT from Startup Themes.