In this episode of the podcast, Victoria Lee joins Troy to talk about her business, 100 Pound Social. Victoria Lee co-founded 100 Pound Social in 2017 to offer B2B companies low-cost social media marketing and lead generation services, as well as blogging services that complement their marketing and SEO strategy. Victoria shares more about using LinkedIn as a lead generation tool, why small business owners would benefit from using her services, and how she has managed to create a successful business by focusing on a very small suite of services.
Key Takeaways:
- Victoria named her business based on her main offer — social media content plans that start from just £100 a month. At 100 Pound Social, Victoria and her team offer B2B companies low-cost social media marketing and lead generation services, as well as blogging services that complement their marketing and SEO strategy.
- Victoria explains how her company has pre-packaged services they offer small B2B business owners, and how this allows them to keep costs low.
- Instead of offering services across all platforms, Victoria has chosen to focus exclusively on certain platforms and services. Adopting a more focused approach has allowed her team to hone their skills in this area, and become excellent at their work.
- B2B companies get the highest return on investment when they invest in marketing through LinkedIn, especially when it's done through their personal profile.
- Victoria explains more about the LinkedIn marketing and lead generation strategy she offers clients and how that helps them grow their business.
- It can be tricky to target the right person with the decision-making abilities in the company via LinkedIn. Victoria explains how she ensures that her clients always connect with the right people for their business needs.
- Victoria talks about paid ads. Why do they work for some people and not others? What does it take for paid ads to start seeing a return on investment? It can require a high investment and a lot of time for paid ads to have a return, and most small business owners cannot afford that.
- Victoria addresses some of the common misconceptions about using LinkedIn for lead generation. What she offers clients is not rocket science, but it does require time and effort to do it, which most small business owners do not have.
- With paid ads and ranking on Google, it can take time to see results. Victoria's clients often see results within two weeks of starting their plan.
- Victoria offers all new clients a 20-day money-back guarantee. Having worked with over 200 customers, Victoria is confident in what she offers clients and stands behind her service.
External Links:
Maintenance-one.com
Victoria Lee, 100 Pound Social
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