It gets really hard to evaluate things objectively sometimes. This is true for investments, large purchases, and even career opportunities.
I want to talk a little today about how I like to think about things in a way that lets me separate my emotions temporarily in order to evaluate things more objectively.
Here's the "trick" if you want to call it that. Remove the names and labels of whatever you're talking about. For example, if we were going to talk about investing in real estate, stocks, or treasury bonds, we could simply call them all investment A, B, and C. This takes one layer of emotion away – names.
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