When Winc, the internet's favorite wine club, filed for bankruptcy, many thought the DTC model was finished. But Neha Kumar saw something golden—true brand loyalty. 💡 She acquired Winc's DTC arm and, through the power of scaled assets, transformed it into the lion's share of Full Glass Wine, a $100M powerhouse with two other brands under its wing. Now, millions of loyal Winc subscribers continue to enjoy the brand they love.
🍷 Neha is also the former COO/CFO of Create & Cultivate, a Professor at UCLA, a mentor through the Women's Abundance Collective, and a first-generation Indian-American entrepreneur. She's redefining what it means to lead in both business and life. 💪✨
Tune in to this episode to discover:
🍷 The future of DTC wine and where the industry is headed
💡 Neha's top tips for entrepreneurial success
📈 Exclusive insights into Neha's innovative marketing strategies
🚀 How Full Glass Wine is optimizing efficiency and scaling to new heights
