The aftermarket resale of limited-edition streetwear and sneakers has become a booming industry worldwide. In this episode, we will dive into the history of the hype, how these resellers operate, and the challenges within the industry. Through interviews, we will explore sneakers reselling websites, the increasing use of bots, and the constant battle of the resale market.

Guests: Cornell University student Duncan Cady and alumnus David Gelikman.

Hosts: Hamida Mazumder, Kristen Moon, Adele Williams.

Lead Producer & Head Writer: Adele Williams

Music by Karl Casey @ White Bat Audio

Special Clips from:

https://www.youtube.com/watch?v=h52tQzOXIrQ&ab_channel=ABCNews

https://www.youtube.com/watch?v=pNHmVjHPOUU&ab_channel=CNBCTelevision

https://www.youtube.com/watch?v=5Glq9oD8KnY&ab_channel=Caylin%27sCorner

https://www.youtube.com/watch?v=lrevzioLYwE&ab_channel=SethFowler 

References: https://www.wired.com/2017/05/using-bots-to-buy-supreme-limited-edition-streetwear/ https://www.complex.com/sneakers/2019/01/how-bots-ruined-buying-sneakers

Special thanks to the Milstein Lab for our recording equipment and software.