Description

Linda Popky, one of Silicon Valley’s top 100 women of influence, stops in to talk to Melinda Byerley about her lifetime of marketing experiences and specifically her time at Sun Microsystems in the heady days of the genesis of Silicon Valley. In this insightfully fun episode,  she talks about how she came to work for Sun and her eventual move from Boston to the West Coast. You will enjoy Linda’s engaging stories about her marketing philosophy, some Silicon Valley history, and the tech marketing ecosystem she has navigated for over 30 years.

LINKS MENTIONED IN THIS EPISODE:

• Linda's newest book: "Marketing Above the Noise" Achieve Strategic Advantage with Marketing That Matters"
• Sign up to receive the weekly "Top of Mind Thursday" memos from Leverage2Market
• "Product Management Training" video: Part One, and Part Two
• 20th Anniversary summary video of Sun Microsystems
• A couple of fun Sun Microsystems commercials--a movie trailer parody, "The Dot", and a compilation of comedy spots.

MUSICAL INSPIRATION FOR THIS EPISODE ON SPOTIFY:

"We Built This City" by Starship

ABOUT THIS PODCAST

Stayin' Alive in Tech is an oral history of Silicon Valley and technology. Melinda Byerley, the host, is a 20-year veteran of Silicon Valley; and the founder of Timeshare CMO, a digital marketing intelligence firm, based in San Francisco.

We really appreciate your reviews, shares on social media, and your recommendations for future guests. And check out our Spotify playlist for a playlist for all the songs we refer to on our show.