Description

Rand Fishkin, founder of Moz and co-founder of SparkToro, has an unrivaled wisdom and candor perfect for podcasting. Over his years at Moz, Rand led marketers to a deeper understanding of SEO,  armed with a well-placed whiteboard and an impressive mustache. Now Rand is bringing us SparkToro, a software product that opens up information on your audience you can’t see anywhere else. Listen in as Rand candidly discusses what it’s really like to go through dark times as a founder, how content marketing has changed in the past ten years, and the type of tech companies he imagines will be founded in the coming years.

LINKS MENTIONED IN THIS EPISODE:

• Rand’s marriage proposal commercial and appearance on Oprah with wife Geraldine 
• The Whiteboard Friday series on Moz
• James Damore, Google engineer fired for writing manifesto on women's 'neuroticism,' sues company
• Rand’s book: Lost and Founder: A Painfully Honest Field Guide to the Startup World
• https://youtu.be/PxZsE5CmmaA WebCertain TV April 11, 2019: Rand Fishkin talks digital marketing trends in 2019
• “When I was young, I admired clever people. Now that I am old, I admire kind people”.
  - Abraham Joshua Heschel
• Interview with Barry Schwartz on rustybrick: Rand Fishkin Of SparkToro On Early Days At Moz, SEO Community, VC Funds & More (Part One) and Part Two

RAND’S BOOK RECOMMENDATIONS:

• April Dunford's "Obviously Awesome"
• Liz Fosslien & Molly West Duffy's "No Hard Feelings"

MUSICAL INSPIRATION FOR THIS EPISODE ON SPOTIFY:

"Humble and Kind" by Tim McGraw

ABOUT THIS PODCAST

Stayin' Alive in Tech is an oral history of Silicon Valley and technology. Melinda Byerley, the host, is a 20-year veteran of Silicon Valley and the founder of Timeshare CMO, a digital marketing intelligence firm, based in San Francisco.

We really appreciate your reviews, shares on social media, and your recommendations for future guests. And check out our Spotify playlist for all the songs we refer to on our show.