Almost nobody who sets up their AI ever tells it who they are. Not just the job title, but how they think, what they notice, how they decide. David Boyle argues that the empty personalisation box is the most useful question the whole product asks, because if you don't tell the model what makes your judgement specific, it has one assumption left: you're average. He builds the case on fresh research showing leading models land on the same argument while people diverge, and on his own work writing down an identity layer a CV can't hold. The edge is the judgement and taste you bring, and it travels with you between systems. Plus three things worth knowing, three things to try, and what readers said about spending, budgets and trust.
