https://youtu.be/mucIb1Ahq6c
Karla Singson is the CEO of Scalewind, a company that provides creative, tech, customer & admin support to companies that want to grow and scale without the hassles of HR, legal, and manpower management. We talk about the Distributing Growth framework, the scary part of growing a business, and factors to consider before outsourcing tasks.
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Ignite Distributed Growth with Karla Singson
Our guest is Karla Singson, the CEO of ScaleWind, a company that provides turnkey teams, creative tech, customer support and admin support for companies who want to grow and scale without the hassles of HR, legal, and manpower management. Wow, that's the holy grail. Back up to the show, Karla.
Hey, Steve, and I'm super excited to be here. I'm grateful to be invited to your podcast, and I am super thrilled to be talking about outsourcing, team management, and growth today.
Absolutely, that's why you're here. We're going to talk about all these topics, but before we go there, I'm very curious about your journey and what led you to launching this company and you're here in the U.S., which is also pretty unique for these kind of outsourcing companies to be run from here. And you also do automation. So please tell us a little bit about your journey and how did you hone in on this niche that you are serving?
Right. So I've owned service-based businesses since, you know, I say I would, you know, still I was 17 and I used to own a flower shop, an events company. And in 2019, I moved to Las Vegas from the Philippines to start an events company. And when the pandemic happened, we had to close that company and my investor and I were brainstorming on what a good business would be. So I was an SEO writer, you know, in 2009, and I've always kind of used the internet and writing and my knowledge in digital marketing to start businesses in outsourcing also, you know, on the side, and I just thought that it would be a great time to go all in on this specific industry.
And so I sold my ownership and the other companies anyway to my sister, and then I focused on Skill Win. So during the pandemic, we started Skill Win. We initially served companies who needed virtual assistance, creative work, and tech work, and basically helped them grow. Because with the trend of people being laid off, people being transferred, people moving to the suburbs, and, you know, we, you know, a lot of people did movement, you know, decisions over the pandemic. They moved to a different country, moved back to, you know, with their families and all that.
So the job market was in a weird place, you know, in a very peculiar place in the U.S. And, but it doesn't mean that these services are not needed. So even if they laid off, say, someone, it doesn't mean that they don't need that service in a company. So we hope to be able to bridge that gap, and that's why we started managed outsourcing company. So from 2020, when we started this business till now, I probably say, you know, we were able to grow from zero to a seven-figure company without spending anything on ads. And we're just really excited to further this growth and help more companies scale.
Yeah, that's a very remarkable, I mean, many companies were retrenching during the pandemic and you were actually expanding. They say that in a recession, sometimes the best time to launch a business, because if it's sticky during a recession, you've got to take off afterwards. So I'm very curious. This was not a question I was thinking about, but now that you mentioned, you know, virtual assistant, creative and tech being your three legs of the stool. I wonder why did you pick these three? And if you had two more slots, what would they have been?
Right. That's a very good question. So right now we actually have seven brands already. We expanded to customer support. So we have a call center doing customer support. And then we also recently expanded to copywriting.