https://youtu.be/y1nOZ9BVKPo
Dr. Nima Shemirani is a Rhinoplasty and Facial Plastic Surgeon at Eos Rejuvenation - a medical office dedicated to all aspects of plastic surgery for the face. We discuss the problem with modern healthcare, how to get the most out of plastic surgery, and ways to exude positive energy in your business.
---
Exude Positive Energy with Nima Shemirani
Our guest today is Dr. Nima Shemirani, the founder and CEO of EOS Rejuvenation, a leading rhinoplasty plastic surgery in Beverly Hills, California. Welcome to the show, Nima.
Good morning, Steve. Thank you for having me.
Absolutely. So I was very intrigued to have you come on the show because you have a special business which is actually a professional firm that you're expanding into the business. And it's quite rare to see doctors being able to leverage their expertise into beyond what they can do to involve other people to expand the business across potential multiple states. So what, why do you want to do this? What triggered your desire to become an entrepreneur?
It's a great question. As a surgeon, we're always worried about physical health. If anything were to happen to us or accidents and whatnot, one kind of motivating factor to expand my business is what if something were to happen to me where I can't operate anymore? And I need to have a backup plan and that's been one main driving force to help expand my business and bring on other surgeons and other providers. The second is just challenging yourself is one thing to move into a city like Beverly Hills and start your own practice, but then what's next? Like, how do you grow from there and what can you do especially if you have a unique philosophy or a way you want to provide for your patients and an idea of the way you think medical care should be delivered? How can you expand that to more doctors to satisfy more patients and just improve the overall quality of medical care?
Okay, so that is what I'm really curious about. What is your framework for doing all that? Typically doctors, there is this concept that you have brains type of professional service where you have the star surgeon and everyone else is just a helper to make sure that they're using their time the best, but essentially they are providing all the service. So what is your framework to go beyond that and to the quality of the service and the surgery at the same level or keep increasing it over time? There is a building a business around yourself. What is your framework for that?
Well, you know, I think when you look at all businesses who scale, they have systems in place and it starts off with an end of 1, which is myself and what processes we have and then documenting them and as you say, creating playbooks, but it's essentially from how the initial phone call goes to how the patient is greeted at the door and the kind of setup that we have. So everything has been kind of like documented. So if there's any turnover in staff, or if you want to scale, then you already have this framework to build upon and it just helps eliminate like that day to day, “What should we do next?” It's almost like a little checklist that you can do so that you can provide a consistent experience for that patient.
So what is the idea of this experience? There's this book about the experience economy that we are evolving from agricultural, industrial service economy. Now we are in the experience economy. And then we are going into the transformation economy. Almost like a plastic surgery. You are straddling the experience, the common and transformation economy. So tell me a little bit about how do you envision that and what is the experience that you're trying to provide your patients?
First, it starts off with what are the problems with the modern health care experience. I've been to plenty of doctor’s offices and the furniture is shabby or it's a little bit dirty, or they are so involved with their electronic medical record that they're not e...