https://youtu.be/F1AQhT4vVoc
Jaime Nacach, the Founder and CEO of Virtual Latinos, the first platform focused on connecting entrepreneurs, teams and agencies from the US, Canada, and the world with virtual assistants and virtual marketers from Latin America. We discuss outsourcing, automation, and business growth with Jaime, who sheds light on tapping into Latin American talent and leveraging automation tools like Zapier. He highlights the potential for small businesses to enhance competitiveness and foster growth in the evolving global workforce landscape.
---
Outsource, Automate & Accelerate with Jaime Nacach
Good day, dear listeners, Steve Preda here with the Management Blueprint Podcast. And my guest today is Jaime Nacach, the Founder and CEO of Virtual Latinos, the first platform focused on connecting entrepreneurs, teams and agencies from the US, Canada, and the world with virtual assistants and virtual marketers from Latin America. Welcome to the show, Jaime.
Thank you so much, Steve. Happy to be here. Pleasure talking to you again.
Well, you've got a really interesting business and I can't wait to dive in. A lot of people are peddling services with intermediating Filipino VAs, but you are in the Latino VA business. So how did you come up with the idea to start a VA agency in the first place? And then why Latinos?
Sure. So, I guess I'll start by saying I am Mexican, born and raised in Mexico City. So I am Latino by birth and speak Spanish. And I live in San Diego, California, which borders Mexico. So, I've been very much, of course, involved in not only the Spanish part and the Mexican part, but just generally speaking in San Diego, there's a lot of Latin culture. And I am a digital marketer myself in terms of I've been doing digital marketing for a long time, and a web designer. And so, I had a marketing agency that I started in 2013, but as a legal entity in 2015.
And then as time passed by, I was basically trying to figure out, basically be able to grow the business, make more money at the time. And since the beginning, I only had a San Diego-based team, everybody in the United States. And as I went to lots of marketing conferences, I kind of learned what other companies were doing, which were to basically lower their costs. In this case, by hiring people in the Philippines. So, I did that myself, spent a long time doing it on my own without an agency and hired a total of five people. And none of them ended up, unfortunately, working out for various reasons. But for me personally, having such a big difference with time zone was a big problem because people wanted to work, ideally, at least the good ones during their day, which was my night.
Definitely some people would work during my day, which was their night, which wasn't good for them. And yeah, long story short, I'm like, you know, honestly, why have people been working with the Philippines for like 20, 30 years? I'm like, it doesn't make any sense to me because I know that Latin America has great talent, but at the time, there really wasn't any companies offering the same services as virtual assistants in Latin America. What did exist was VPOs and call centers that have been going on for a while, but not people working directly from their house and hired as an agency. So I thought, you know, why don't I just do that myself and see if it works? Just do you originally only hire people that were going to be marketers for my marketing agency. And so I said, you know, I'm going to just try it and see what happens.
And I did, and people were interested, but they didn't want just marketers. They also wanted salespeople, customer support, and a bunch of other roles. And that's kind of how it started. I just saw that there was an opportunity to do something nobody had done yet.
Okay. So you did it. And how is it working out? I mean, what are the differences between Latinos and Filipinos?
Sure. So, it's working out great.