https://youtu.be/dCGWnRrPYHI
Dustin Bogle, the CEO of Gym Reinforcements, a company that helps gym owners hire, recruit, and train high-level virtual assistants so that gyms can create the impact they were destined to make. We explore how Dustin's system supports gym and business owners, focusing on strategic lead nurturing with platforms like GoHighLevel, while also offering advice on recruiting skilled virtual assistants in the Philippines and optimizing online ads for engagement.
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Lead Nurturing Masterclass with Dustin Bogle
Good day, dear listeners, Steve Preda here with the Management Blueprint Podcast and my guest today is Dustin Bogle, the CEO of Gym Reinforcements, a company that helps gym owners hire, recruit, and train high-level virtual assistants so that gyms can create the impact they were destined to make in the first place. Dustin, welcome to the show.
Thank you for having me. I'm excited to be here, Steve, and hope I can add as much value as possible to the audience, man, so let's do it.
Well, hope is not a strategy. I think we've got some good plans here, and we're just going to follow them.
I agree.
So let's start with how you got into this business, because, kind of no pun intended, but it boggles my mind that someone would get into business to help their competitors. How did you come up with this idea of helping other gym owners and what was that idea?
Yeah, so quick little back story. I've been in fitness 20 years and I've been a gym owner for 12 years and across that time, I went to a lot of events and I started really networking with a lot of gym owners. We'd get on calls, we'd swap stories and the number one issue that I heard many of them say was around this lead generation problem. That I can't get enough leads, I can't get enough buyers, and this is a major pain point. And I knew because I was in the trenches with them. And so, yeah, to your point, could I just keep focusing on my gyms and not really helping them?
But I don't know, almost that thought process was foreign to me. So I'm a pretty optimistic team, like I guess you could call it kumbaya type of guy, like we'll all be friends, everything will be all right. And then it's only once you get into the battle with people, you find out they had a different way that they wanted to do things, or they didn't think it would go this way. And then, you know, the rubber meets the road. And so, it was one of those things that like, I just got into fitness because I enjoy helping people. I never, you know, yes, I want to make money. I want to provide for my family, but like I just thoroughly get joy from helping people, whether I'll get something from it or not.
So I'd take calls with a lot of owners and just give advice, and that's it, so we're done. It's like, yeah, just no ulterior motive, just want to help you out. And so, obviously, at some point, we gotta charge because we have bills to pay. And so the reason for wanting to help other gym owners is because that was my knack. I was always good at marketing. After many years of doing the coaching on the floor, I started to fall out of love with it, and I really just wanted to learn more and more about business. And so I started to just see that marketing and sales is what drives every business, not just mine, every business.
Like that is the lifeblood that, you know, keeps the machine going. And so I was like, okay, I'm good at that. It's very important. I can charge a fair amount of money. Like all the boxes are checked. I'm going to go all in on that.
That's great. So, you basically elevated yourself from just running your gym or even more so from helping people with their fitness and figuring out what kind of exercises and diets work for them and got into helping other business owners. And one of the areas that you highlighted was really this idea of the follow-up and how important that is and why it falls through the cracks. So can you talk a little bit about why that is important,