If you've ever wondered what it takes to turn a simple idea, like chewing gum, into a performance-driven, clean-label product with serious staying power, this episode is for you.
Today, I'm talking with Logan Wright, Co-founder of Greco Gum, a brand redefining what gum can be. Logan shares the real story behind launching a functional gum designed to energize, support focus, and fit seamlessly into active lifestyles.
From early product formulations in a blender to landing on shelves in Erewhon, this is a founder journey that proves how much grit, clarity, and consumer empathy it takes to disrupt even the most overlooked CPG categories.
Here are a few highlights from our conversation:
* Why Logan saw an opening in the market for better-for-you, functional gum
* How they formulated a clean, no-compromise gum with real performance benefits
* Lessons from testing in real life—gyms, marathons, and startup grind
* What it takes to win early DTC sales and build trust with retail buyers
* Balancing brand identity, efficacy, and storytelling from the ground up
Join me, Ramon Vela, in listening to the episode and get inspired by how Greco Gum is bringing a fresh perspective to wellness, one chew at a time.
For more on Greco Gum, visit: https://grecogum.com/
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