Want to place a truly engaging story at the heart of your marketing? One of the oldest and most engaging plot archetypes is the quest…
It’s tempting to think of the quest as a ‘journey’. And while there IS always a physical journey in every quest, the journey is only a part of the hero’s ordeal!
Learn how the quest plot works in practice, what the main ingredients are, and how to use it in a business setting. In this episode Rob explains:
