Did you know that storytelling can help with your SEO (Search Engine Optimisation) efforts?
To discover how, I recently spoke to copywriter and SEO expert Sam Boyd. Listen now to learn:
- Why to get 'beta readers' for any substantial piece of writing
- How stories can help you 'sell without selling'
- How stories can be used to illustrate the need for a product
- How to place stories in customer testimonials
- How to tell customer stories that sound authentic (because they are!)
- Why your stories don't need to be perfect
- How long your articles should be
- How often to publish
- How to organise your content to boost rankings
- How to write compelling case studies
- How long an SEO content project should take to deliver results
- How to research content ideas
Sam can be found at www.copysmiths.com.
