“Which email marketing platform should I use?” is an evergreen marketing question! It takes real time and investment to setup any email marketing tool. You need to be sure you are making the right choice.
On this episode I interview systems expert Gareth Everson. Listen in now as we discuss:
- The difference between ‘software’ and ‘systems’ – and why it matters!
- Gareth’s 8 core eight core customer processes, and why lead generation is rarely the real issue
- The correct thinking behind selecting the right software
- Why using an entry level solution (such as Mailchimp) isn’t necessarily a problem
- Why it is beneficial to have a single view of the contact
- Integrations you might want to consider
- How to document your systems outside of your email marketing software
Links mentioned in the conversation:
Gareth’s Lemonade Plan website / book
Gareth’s CRM Growth Systems (for agencies)
Gareth’s LinkedIn
