There is more scope for corporate expression than most people think; and this is especially true for brands! Your brand has a voice. It can tell a story. That story can be used to engage your ideal customer.
On this episode I interview brand storytelling expert Felice Ayling. Listen in as we discuss:
- Why the old style of marketing repetition isn’t working anymore
- Why your brand’s story should be oriented around your customers
- Why you’re the guide, mentor or catalyst
- Why story is essential if you don’t want to be perceived as a commodity
- Why it’s a brave step to tell your story (and why telling your story seems to run ‘against the grain’)
- How to test the impact of your story using A/B testing
- How storytelling can maximise marketing ROI (by eliminating waste)
- Why you should lean on your personality traits in your storytelling
- Why it’s essential to consider how your message will be perceived in the marketplace
Links mentioned:
Felice's LinkedIn | website
