If you run an expertise-based service business, chances are you need to educate new potential clients when they enter your world. That 'education' could take various forms: social posts, webinar, book, email sequence, video.
Many of these things go hand in hand as part of a cohesive marketing strategy. But for me, email is still the best way to foster a relationship with new prospects based on know, like and trust.
In this episode I explain the latest iteration of my 'welcome email sequence' blueprint: The Lead Incubator. Read or listen now to learn:
- Why the first email sequence new prospects receive is critical to deliver a positive marketing ROI (across all channels and activity)
- How many emails to include (initially) in your sequence
- How often to email
- Where to place your calls to action
- How many calls to action to include
- How to drip your story efficiently and effectively across the sequence
- How to attract and keep the attention of your ideal clients (and ONLY your ideal clients!)
- How to share your own story, while also making each email pertinent to your reader
Links mentioned:
Read my own Lead Incubator sequence | buy from Amazon
