Podcasting is perhaps the easiest way to communicate your knowledge to the world. Most business owners find it easier to talk than to write - at least on a consistent basis!
In this conversation, Rob Drummond and podcasting expert James Marriott explore the concept of 'purposeful podcasting'. If your work makes a real difference to the people you serve, then you'll want to listen to this episode!
Takeaways - Having a platform, such as a podcast, is essential for communicating expertise and building trust.
- Purposeful podcasting involves creating podcasts with a clear goal and target audience in mind.
- Strategy and planning are crucial in podcasting to ensure effective communication and engagement.
- Audio quality plays a significant role in capturing and maintaining listeners' attention.
- Video podcasting requires additional considerations and resources, and may not be suitable for all podcasters.
- Voice and audio communication have a unique power to resonate with and engage listeners.
- Capturing and maintaining attention in a crowded media landscape is a challenge that requires compelling content and effective promotion. Creating concise content can help win in a marketplace by delivering the same message in a shorter time.
- Applying the RFM principle (Recency, Frequency, Money) to podcasting can help provide value to specific listeners and increase engagement.
- Releasing multiple episodes at the beginning of a podcast launch can help engage listeners and build trust.
- Measuring podcast success should focus on the right audience and specific goals, rather than just the number of listeners.
- Building a unique equation for success involves identifying the right audience, setting meaningful KPIs, and working towards specific outcomes.
- Inviting guests on a podcast can deepen relationships and provide networking opportunities.
Chapters
00:00The Importance of Having a Platform
07:15Defining Purposeful Podcasting
11:01The Importance of Strategy in Podcasting
14:05The Role of Audio Quality in Podcasting
21:10Considerations for Video Podcasting
25:33When to Consider Hiring a Podcast Studio
29:23The Distinction Between Audio and Video Podcasting
37:11The Power of Voice and Audio Communication
40:56The Challenge of Capturing and Maintaining Attention
44:20The Power of Concise Content
45:00Applying RFM Principle to Podcasting
45:41Engaging Listeners with Multiple Episodes
46:50The Benefits of Binge Culture
49:19Measuring Podcast Success Beyond Numbers
52:45Building a Unique Equation for Success
56:07Using Guests to Deepen Relationships
