Part 2 of this mini-series on bidding and budgets examines how much to spend in the 'testing phase' of a new account, and key things to measure after you have generated a lead.
Listen now as I discuss:
Guidance in initial testing budgets
How quickly to scale
Why 'Time to Money' is one of your key campaign metrics - and one you won't find in your ad account
Want to check another podcast?
Enter the RSS feed of a podcast, and see all of their public statistics.
