On this episode of the Story Engine podcast, Kyle Gray interviews Hector Santiesteban from Amplify Media, discussing the evolution of podcasting and its significance for businesses. Hector shares insights on creating sustainable podcasts, the importance of understanding the audience, and overcoming imposter syndrome. He introduces the 'Three P's' framework for successful podcasting, emphasizing authenticity and emotional resonance. The conversation also touches on the challenges faced by executives in the podcasting landscape and the transformative power of sharing personal stories.

In This Episode

• Every business could benefit from podcasting.
• Understanding your audience is crucial for success.
• Authenticity resonates more than high production value.
• The sales cycle can be shortened through effective podcasting.
• Imposter syndrome is common among executives starting podcasts.
• The 'Three P's' framework is essential for podcasting success.
• Creating a personal connection with the audience is key.
• Podcasts can serve as a powerful marketing tool.
• It's important to focus on your unique experiences.
• Podcasting is an infinite game, not a one-time win.

 

We Discuss