The business model canvas is a powerful tool to get a quick sense of how a business works. It can also be used to show how businesses can create social good.
Value propositions form part of the foundation of a business. By clarifying your value proposition, you can focus your business in on the things that amplify that value.
We also go over how to create value using the UN Sustainable Development Goals as a foundation, and use Grameen Bank as a case study in how to model a social business.
00:00 - Intro
00:26 - Title
00:58 - Bain and Co. Pyramid of Value
02:18 - "Jobs to be done" theory
05:54 - Social value & the UN SDGs
07:41 - Case Study: Grameen Bank
10:09 - Treatments vs. Cures
11:14 - Outro
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Resources:
Business Model Generation: https://www.strategyzer.com/books/business-model-generation
Bain and Co. elements of value: https://media.bain.com/elements-of-value/#
Know Your Customers’ “Jobs to Be Done” by: Clayton Christensen: https://hbr.org/2016/09/know-your-customers-jobs-to-be-done
United Nations Sustainable Development Goals: https://www.un.org/sustainabledevelopment/sustainable-development-goals/
Grameen Bank: www.grameen.com and founder Muhammad Yunus's book: https://www.goodreads.com/book/show/33785340-a-world-of-three-zeros
Get the Strategy Made Simple social business model canvas: https://strategymadesimple.ca/social-business-model-canvas-signup
Transcript available on the Strategy Made Simple blog: https://strategymadesimple.ca/blog
For more information visit strategymadesimple.ca
Contact Matthew:
Twitter: @MatthewRempel
Email: matthew@strategymadesimple.ca
Scripted, recorded and edited by: Matthew Rempel
Music provided by: epidemicsound.com
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