With Google's algorithm constantly changing, you need to be one step ahead of the game. It's important to have a deep understanding of what has been working consistently through these changes and how you will properly adapt to them.
In this episode, Arti Sharma explores some key changes every marketer should be aware of to have a real advantage for any upcoming updates from Google, especially around content creation.
Listen and learn in this episode!
KEY TAKEAWAYS FROM THIS EPISODE
- Every alteration to Google's algorithm has consistently prioritized the user's experience.
- Being adaptable is important, but making too many changes quickly without a data-driven approach won't benefit you.
- Slow down and analyze first what happened.
- Understanding the word queries you were ranking for before and not ranking anymore can be a starting point to help you understand what might be stopping you from doing well in the search.
- A holistic approach is a way to go.
- Don't take Google at its face value. They will come out with something different and not with what you're focusing on.
- Google's becoming intuitive and understands the meaning of what people are using.
- It's time to say goodbye to traditional keyword-based SEO tactics ad say hello to semantic SEO.
- Content rich with meaningful answers will be more likely rewarded than pages targeting specific keywords.
- Creating and crafting a compelling piece of work based on a user query can help you make better brand visibility that stands out from your competitors for all the right reasons.
- Google works with EAT principles, which stand for expertise, authoritativeness, and trustworthiness.
- Good content is not about the number of words. It's about its authoritativeness and relevance.
- Identify your industries and niche them accordingly.
- Relevant and helpful content today will turn out to be junk and unhelpful in a year or two if you leave it unattended.
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