“One of the things we kept running into was we would look at brands, we would look at firms, look at what they're doing and go, ‘Wow, this just isn't different. This is very copycat.’ It's very similar to what everyone else is doing.”
-Mike Jones
Mike Jones, CEO and managing partner of ReSound, highlights the critical role of branding and differentiation in the professional services sector, with a focus on accounting and bookkeeping. Drawing from the Remarca Brand Index, he shares key insights on avoiding common branding pitfalls, embracing authenticity, and taking practical steps to stand out in a competitive market.
During this interview, you'll learn:
To learn more about ReSound, click here.
Connect with Mike on LinkedIn.
Time Stamp:
01:45 - Introduction to Branding & Marketing Strategies
06:13 - The Remarca Brand Index: Insights & Data Collection
11:47 - Leveraging the Remarca Brand Index for Improvement
18:00 - The Role of Authenticity in Branding
23:47 - Conclusion & Resources for Further Learning
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