Episode 154
Released November 16, 2023
In this episode Randy Crane – the "fearless marketer" – promotes the use of greater emotion in the marketing process.
Randy talks about sales techniques and how difficult it can be to sound original, authentic, or even innovative. Randy feels many of the old school methods are now outdated such as the Features, Advantages, and Benefits process he's seen used in the past.
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Podcast editing & production: @jonbuscall
