Why do most surfers plateau—even after decades in the water?
If you’ve ever felt stuck in your surfing, throwing spray but not progressing, former pro and elite coach Adam Knox explains exactly why—and how most surfers miss the microscopic technical details that actually matter. From bottom turns to breathing, his coaching is unapologetically blunt and freakishly effective.
Discover why “going harder” on your turns isn’t the answer—and what to do instead
Learn how flow state, proprioception, and physical conditioning are secretly linked
Hear what elite athletes get right that the average surfer never even notices
Hit play to radically shift how you surf, train, and see technique—no fluff, just deep surf wisdom from one of the most detailed coaches in the game.
Key Points
Adam discusses the importance of studying small technical details in surfing, particularly watching professional surfers' techniques.
Adam shares his background growing up in Ojai, California, and his initial resistance to surfing despite his brothers' involvement in the sport.
Adam describes his late entry into competitive surfing at age 16 and his success in photo shoots rather than competitions.
Adam explains his transition from professional surfing to coaching, starting with helping others during photo trips and eventually becoming a full-time coach.
Discussion of Neutrality, Adam's coaching facility in Carlsbad that provides comprehensive training including technical coaching, video analysis, and physical training.
For the passionate surfer—whether you're a weekend warrior, a surf dad, or an older surfer—this podcast is all about better surfing and deeper stoke. With expert surf coaching, surf training, and surfing tips, we’ll help you catch more waves, refine your paddling technique, and perfect your pop up on a surfboard. From surf workouts to handling wipeouts, chasing bigger waves, and mastering surf technique, we’re here to make sure you not only improve but truly enjoy surfing more—so you can get more out of every session and become a wiser surfer. Go from Beginner or intermediate Surfer to advanced.
