The law of reciprocity refers to the principle that people tend to respond in kind to positive actions or gestures, such as offering help or providing value.

The article will discuss practical ways to use this principle in real estate, such as building relationships with clients and industry professionals, providing excellent customer service, and offering value through useful information and resources.

By understanding and utilizing the law of reciprocity, readers can gain a competitive advantage and achieve greater success in their real estate endeavors.