Jessie Lang is a real estate investor, author, and educator who scaled her rental portfolio from 11 to over 70 units in just a few years. Based in Columbus, Ohio, Jessie specializes in the BRRRR method, systems-based renovations, and portfolio management with a lean remote team. She is the author of Rentals Made Easy, a tactical step-by-step guide for scaling rental properties with clarity, confidence, and consistency.
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Jessie started as an “accidental landlord” and slowly scaled through house hacking before fully committing to real estate in 2018.
Using the BRRRR method, she grew from 11 to 70+ units in just 3–4 years—many with zero of her own money left in the deal.
Renovating with standardized finishes, materials, and a trusted GC enabled her to scale quickly and manage efficiently.
Prioritizing function and safety over cosmetics helps avoid lawsuits and ensures tenant satisfaction.
Her book Rentals Made Easy distills her entire system—from acquisition to refinance to management—into a tactical playbook.
From Accidental Landlord to Full-Time Investor
Bought her first condo in Austin, TX, house hacked with roommates, and stumbled into rentals.
Moved to Columbus in 2018 and began wholesaling to generate income, eventually shifting to holding rentals.
Her first 11 units took nearly a decade; the next 60+ came within a few focused years using BRRRR.
Mastering the BRRRR Method
Buy under market value (targeting 75% all-in relative to after-repair value).
Renovate with a standardized finish package and the same GC on over 40 projects.
Rent to long-term tenants after careful screening to minimize turnover.
Refinance with DSCR loans to pull all invested capital out (and sometimes extra).
Repeat using funds recycled from previous deals.
Why Renovation Standards Matter
All homes have identical materials: flooring, lighting, paint, hardware—enabling bulk buying and easier maintenance.
Having one go-to GC has streamlined every deal and built mutual trust and speed.
Focuses on functional upgrades and safety (handrails, smoke detectors, hot water, secure windows) to avoid costly litigation.
How BRRRR Unlocks Scalability
The ideal deal involves being “all-in” at 75% of the after-repair value—allowing full capital return at refi.
In her best years, Jessie pulled out $20–30K per deal, tax-free, to fund the next property.
Emphasizes careful comp checks, rental projections, and keeping a conservative margin in every deal.
What Her Book Covers
Rentals Made Easy is a no-fluff tactical guide with real numbers, examples, and repeatable systems.
Includes her exact processes for deal analysis, construction, tenant screening, and long-term management.
Also runs a Facebook group and coaching program to help other investors launch and scale.
Make sure to download our free guide, 7 Questions Every Passive Investor Should Ask, here.
Failure that set Jesse up for success: Delayed hiring due to fear—did everything solo for too long. While it slowed her down, it taught her every part of the business.
Book recommendation: Die With Zero — a mindset-shifting book that helped her rethink financial priorities and balance income with lifestyle.
Daily habit: Long walks with her dog—sometimes listening to podcasts, sometimes just thinking. It’s her mental clarity ritual.
#1 insight for scaling with BRRRR: Jump before you’re fully ready. You’ll never know 100% of everything—move forward with support and figure it out as you go.
Favorite restaurant in Columbus, OH: Lalibela
Grab Jessie’s book Rentals Made Easy on Amazon
Join her Facebook group for free resources and deal support
Explore how BRRRR + systems can unlock financial freedom with less personal capital
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