Why do some companies nail digital transformation while others just waste millions?
In this episode you'll learn from two very different case studies: Starbucks and Lego.
The founder of Starbucks, the company that pioneered mobile ordering, is now saying they went too far with tech. Meanwhile, LEGO transformed from a wooden toy maker into a digital powerhouse without losing its magic.
Why did one succeed and the other fail? Listen to this episode to find out.
You'll learn:
This episode is a must listen for corporate leaders planning their digital strategy, founders building tech companies, and investors who want to spot the next LEGO, not the next digital disaster.
Timestamps
00:00 Introduction
01:30 The Digital Transformation Dilemma
03:08 Starbucks: A Case Study in Digital Overreach
05:56 Lego: Embracing Digital to Enhance Core Values
09:47 Avoiding Common Pitfalls in Digital Transformation
15:46 Practical Steps for Successful Digital Transformation
For the transcript, go to: https://www.techfornontechies.co/blog/230-starbucks-vs-lego-a-tale-of-two-digital-transformations
Sources used to make this episode:
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