Put on your party pants! In this episode, you'll hear from Julie Novack, the CEO & non-technical co-founder of PartySlate. PartySlate is a platform that connects event professionals to people planning events.
During the pandemic, PartySlate had to quickly reinvent its offering, but managed to end 2020 with no revenue loss. This is a great story in about resilience, leadership and giving users what they want.
Learning notes from this episode:
- Julie spent a year researching Houzz, a platform for interior designers, to get inspiration for PartySlate. If a company is doing something similar to you, but for different users, study them.
- PartySlate's content drives users to discover the platform and get inspired. This means that PartySlate will be front of mind when the user is ready to book an event. This is a great example of content marketing.
- PartySlate makes money by charging event professionals for premium listings. For this, they need to understand those professionals' needs intimately. The train of thought here is: what is the problem our customers experience? Can we build a solution? How can we make money from this solution?
Check out PartySlate's beautiful Instagram and site.
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