Why do some products go viral and others die a quiet death? The answer lies in growth hacking.
Growth hacking is a type of marketing that combines working on the product, which is an inside job, and working on promotion, which is an outside job. It is a new discipline born with the tech sector, and growing in popularity today.
Learning notes from this episode:
A growth hacking effort is always done by a multi-disciplinary team, and will often involve a product manager, a designer, a community manager, engineers, someone with a marketing or PR background, and maybe a data scientist.
Traditional marketing is outside facing: billboards, TV ads and articles in the press. Growth hacking is different because it looks at the inside of the product, and adjusts it to grow users and revenue.
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