Listen

Description

You thought it was podfaded? Season 3 Episode 01 is here to convince you otherwise. That's How We Roll is back with a vengeance. In this Episode Fred and Chris discuss what lead to the long hiatus, how they're planning to get back on track, and what they've been up to. They then dig into the main topic which is a discussion of Wizards of the Coast marketing, and brand strategy, for Dungeons and Dragons.

Show Notes 

Race to Adventure 

Lisa Stevens claims Pathfinder has surpassed D+D

D+D Essentials 

DDI 

Bill Slavicsek 

Pathfinder prepainted minis, aka Pathfinder Battles. 

Monte Cook 

Fred's interview on the Jennisodes. 

D+D's board games 

Fantasy Flight Games 

Gamma World 

Star Frontiers 

Top Secret 

Ravenloft 

Birthright 

Brand Strategy 

Open Gaming License 

2011 Ennie Awards 

Fate 

Dresden Files RPG 

Diana Jones Awards 

D+D Experience 

Chris mentions D+D worth $25 million? Best I could do was this fact. WotC acquired TSR and Five Rings Publishing Group for $25 million on April 10, 1997

Brand Confusion 

D+D Encounters 

Hasbro stock price 

Pathfinder Adventure Path 

Fiasco 

Hocus Focus (A Dresden Files playset for Fiasco)