Description

Today I have a very special interview for you! I am so excited to introduce you to my dear friend and former client, Mallika Malhotra of MikiFoto + Co. Mallika is an award winning brand builder, professional photographer, business mentor and author of The Brand Photography Playbook. After years of working in corporate advertising, she now helps women entrepreneurs master their message, show up as the face of their business and discover their bulls-eye niche. It's her mission to empower women to stop hiding and to start emerging as leaders. When she's not taking pictures or building brands, she's at home with her three sons and husband, drinking coffee or red wine and dreaming about their next global adventure.

Listen to this episode to learn:

• What we really mean by "branding" (it's NOT just your logo, fonts and colors!)
• 4 key questions to ask yourself to define your brand + uncover your expert status
• How to know when it's time to rebrand (or if you're just chasing a shiny object)
• Examples of great brands to learn from
• Why brand confidence makes you magnetic and how to get it

Be sure to grab Mallika's Brand Visibility Booster, a free guide to help you discover the six key photo stories your business needs to stand out and activate your audience at bit.ly/brandvisibilitybooster

Mallika will also be speaking at our first Scale-Up day event on October 21 on "Bullseye Branding: Narrowing Your Niche + Building a Breakthrough Brand". You can learn more about Scale-Up Day and grab your ticket at http://cailenascher.com/scaleupday

With love,
Cailen

RESOURCES FROM THIS EPISODE:

• Grab your free gift from Mallika at  bit.ly/brandvisibilitybooster
• Connect with Mallika on Instagram at http://www.instagram.com/mikifotoco
• Connect with Mallika on Facebook at http://www.facebook.com/mikifoto
• Find Mallika on LinkedIn at https://www.linkedin.com/in/mikifoto/
• Learn more about