In today's episode, James speaks to Alejandro García Jiménez, the founder and CEO of Sportmadness. Starting as a football coach at summer camps as a youngster, sport has always been Alejandro’s passion. And it is based on the passion that he founded his company in 2012 and expanded the business with digital franchising in 2017. At the time of this interview, García’s company was already working in nine countries across the world and still growing rapidly.
Sportmadness is a sports event and school management company that helps works with public administrations, educational centers, clubs, companies and sports facilities to offer the best sports services. They empower sports lovers to become entrepreneurs and run their sport management businesses based on their "business in a box" solution.
Tune in as James and Alejandro speak about:
García's early sports memories and how impactful the sporting and coaching environment of Spain has had on his career
The trigger milestone that led to the birth of Sportmadness
Their main focus and the strategies put in place to best facilitate them
How do they standardize everything across the board to make sure they're getting the same kind of experience in all territories
Why recruitment is their most difficult challenge and how they work through it
Who they are looking for when fishing for a franchisee
Challenges in digital adoption and how they combat them
How to manage changes in using socials to generate good leads
García's philosophies for being a good CEO
… and so much more!
Check out SportMadness:
Website: https://sportmadness.club/en/
LinkedIn: SportMadness
Connect with Alejandro:
LinkedIn: Alejandro García Jiménez
Connect with James:
Instagram: @james_ventures
Facebook: Coordinate Sports FB Page
LinkedIn: James Moore
Coordinate cloud: The Drive Phase Podcast
