In today's episode, James speaks to Rebecca Hopkins, the founder, and CEO of The STA Group, a sports tech entrepreneur, award-winning ENS Sports PR, and co-founder of Women's Sports Week. At a time when everybody seemed oblivious to the tech revolution in the sports sector, Rebecca, to shine a spotlight on this unheralded contribution, launched the now leading global tech-led innovation in sports, The STA Group.
The STA Group (Sports Technology Awards Group), is a constellation of companies which includes ENS, the UK’s longest-standing independent sports PR agency, and The Sports Technology Awards, which leads in the global celebration of tech-led innovation in sport. They also have a new podcast Tech Chairs Podcast that explores technology's relationship with sports by inviting tech experts, champion athletes, and elite coaches to get their insider insights.
In a nutshell, James and Rebecca speak about:
Rebecca's earliest sporting memories and her journey to sports tech
Her first break into the world of sports that was formerly a male-dominated sphere
The gap she went about filling on tech recognition in the sporting industry
The earliest stages of their launch and the biggest success story they've highlighted so far
Greatest challenges they faced in their young stages and how they're now the leaders in their sphere
Insights she'd learned throughout her entrepreneurial journey and interaction with high-achieving business people
Importance of working towards being a master of one and getting into the guts of what you do
…and so much more!
Check out The STA Group:
Website: http://www.sportstechgroup.org/
LinkedIn: https://www.linkedin.com/company/sports-technology-awards-group/
X: https://x.com/SportTechGroup
Podcast: https://podcasts.apple.com/us/podcast/tech-chairs-the-sports-technology-podcast/
Connect with Rebecca:
LinkedIn: https://www.linkedin.com/in/rebeccahopkinsens
Connect with James:
Instagram: https://www.instagram.com/james_ventures
Facebook: https://www.facebook.com/coordinatesport/
LinkedIn: https://www.linkedin.com/in/j-moore-uk
Coordinate Sport: https://coordinate.cloud/
