Finding the right marketing campaign is significant to facilitate your business and help you reach your goals
Today I had the pleasure of speaking with the Co-Founder, Head of Human Resources & Marketing at Elevated Development, Misty Flanagan. She is a full-time Real Estate Investor/Developer and the Co-Founder of Guideway Investment Partners Houston Women's Real Estate Investor Alliance (WREIA). With her experiences, she is passionate about training and developing others while building teams.
Let’s jump right into Misty’s inspiring journey and learn more about the process of running an awesome marketing campaign.
[00:01 - 05:25] Opening Segment
- Let’s bring in Misty Flanagan to the show
- I share some of Misty’s amazing achievements
- Misty talks about her career journey
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- Being a fulltime Real Estate Investor/Developer for almost four years
- Co-Founder of Elevated Development
- Co-Founder of Women's Real Estate Investor Alliance (WREIA)
- Co-Founder of Level Up Remodeling (investor-focused remodeling company).
- Misty talks about the introduction of the marketing campaign
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- Overwhelmed in choosing a marketing campaign
[05:26 - 11.00] Residential Investing
- Misty talks about finding the marketing campaign that will facilitate your business and reach your goals
- Determine what kind of investor you want to be
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- Are you an active investor or a passive investor?
- The difference between active and passive investor
- Misty talks about single-family Residential builder and Airbnb rental investing
- Flipping and rehabbing properties
- Know what you’re doing or partner up with somebody that knows what they are doing
[11:01 - 17.48] Commercial Investing
- Misty talks about commercial investing (Multifamily, retail, syndicated deals, etc.)
- Commercial investing is more for the passive investor
- You can do a little bit of both when it comes to residential x commercial or active x passive
- When you decide whether to invest in passive or active, you have to look at the amount of time that you have, and you want to put into this
- Residential and commercial are two different investing strategies
- As long as you are educating yourself and know what you are investing in, there is no need to do residential first
- Misty talks about Passive investing that she does
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[17:49 - 25:07] The Goal Setting
- Understand your current circumstance
- Sometimes your personal goals get pushed to the wayside if the business goals are set first
- Personal goals are really important and will keep you going on the tough days
- You need to be fully focused and feel fulfilled personally and professionally
- Break down your goals
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- Create your short-term and long-term goals
- Make sure that your short term goals are the way to get you to your long-term goals
- Remember to take a recovery day to decompress
- The significance of feeling productive
Tweetable Quotes:
“The marketing campaign fails when you give up.” - Misty Flanagan
“When you decide whether to invest in passive or active, you have to look at the amount of time that you have, and you want to put into this.” - Misty Flanagan
“Personal goals are really important and will keep you going on the tough days.” - Misty Flanagan
Resources Mentioned:
