This episode is part 3 of my conversation with the Co-Founder, Head of Human Resources & Marketing at Elevated Development, Misty Flanagan. If you weren’t able to follow this series, please go back and listen to parts 1 and 2.
Let’s jump right into Misty’s inspiring journey and learn more about the process of running an awesome marketing campaign.
[00:01 - 05:04] Keys to Successful Campaigns
- Make sure you run each campaign for three months minimum and six months maximum
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- Give your campaign some time to be successful while giving yourself some time to learn along the way
- Track your campaign and make necessary adjustments along the way
- Do not stop until you get what you want
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- Take failure off the table and focus on improvements
- Always follow-up persistently
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- That is where your deal flow is going to come
- Be confident when you talk to your potential clients
- Build the rapport to make them trust you
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- Have patience and be calm
[05:05 - 14:19] Get Organized
- Misty talks about having your system properly in order
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- You don’t have to get everything figured out at the beginning
- CRM (customer relationships Management system)
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- Build a team
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- Not recommended for beginning
- Be prepared to accept the calls
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- Just answer the phone; you know more than whoever is calling you
- Misty talks about the changes she has to choose to make after the 5000 letters
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- Stop the direct mail and turn to door knocking
- You need to have another plan to deploy if you decide to stop a marketing campaign
- Misty shares some advice regarding changing a name
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- She thinks it is common to change names into an easier one
- Misty answer a question about autoresponder
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- Door-hanger
- She always follows up with a voicemail and a text message
[14:20 - 23.19] The Ability to Adapt and Change
- Misty talks about some other avenues to find deals
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- Be open to any possibilities
- Always have the ability to adapt and change in some situations, especially in this pandemic
- Take time to restructure your business and to scale
- Educate yourself to get an update of what happens around you
- Misty talks about buying a property at the auction
- Misty talks about the process she takes if an owner doesn’t answer
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- Mojo Dialer (pre-recorded voicemail)
- She talks about the texting campaign
- If you truly want this, do not ever give up because it is possible
[23:20 - 26.37] The importance of Sharing Your Journey
- Misty talks about sharing her honest experiences
- Don’t ever feel like you are alone
- It is easy to pick a marketing campaign, but it is hard to execute them and keep it going
- Misty talks about her Life coach that focuses on women and real-estate
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- She and her coach team up for a free webinar about real estate
- Misty talks about her passion for people
- Final words from me and Misty
Tweetable Quotes:
“Give your campaign some time to be successful while giving yourself some time to learn along the way.” - Misty Flanagan
“Your way is not the only way. Always be open for any opportunities and never say never.” - Misty Flanagan
“If you truly want this, do not ever give up, because it is possible.” - Misty Flanagan
