In this episode of 7 Figure Annuity Sales, host Caleb North dives into one of the most important—and often misunderstood—aspects of growing your annuity business: lead cost. Whether you're just getting started or you're a seasoned producer, understanding what you're really paying for and how to maximize your ROI is critical to scaling your success.
➡️ In this episode, Caleb covers:
What annuity leads actually cost—and why prices vary so widely
The difference between cheap leads and valuable opportunities
Common traps new agents fall into when buying leads
How to assess the true value of a lead beyond the initial price
Strategic tips for budgeting, tracking, and optimizing your lead spend
This episode is a must-listen if you want to stop guessing and start making informed, profitable decisions around your lead generation strategy—whether you're brand new or already deep in the game.
