Heather Mason is a former bike shop owner and professional downhill rider. She now works with Bianchi Bicycles and also provides retail consultation and freelance writing for many publications including Bicycle Retailer Magazine.
In this episode, we look at what bike shops can do during COVID19, what makes a perfect bike shop employee, and her thoughts on attracting more females in the cycling industry through initiatives like the Bianchi Dama Ambassador program.
Learn more about the Bianchi Data Ambassador program: https://bianchi-dama.com/
Learn more about Heather: https://hrrt-llc.square.site/
The Bicycle Media Podcast is caffeinated by the Roasti Coffee Company, a small batch coffee roaster and cafe located in Sherwood Park, Alberta. They are now offering free home delivery in the Edmonton area and free shipping Canada wide on orders over $36! Check out www.roasti.ca for more info or to order.
Our theme song is called ‘Old 54’ by Vancouver’s Chris Russell from his 2016 album, Excess in Moderation. Pick up a CD or digital copy at https://chthsuru.bandcamp.com/releases
…
NOW FOR THE SALES PITCH
Bicycle Media is a full-service marketing shop, focused solely on the cycling industry. We rise out of bed to provide website development, video production, graphic design, digital & search marketing services, and much more. We work with bike shops, bike brands, race events, advocacy groups and any other folks with spokes.
Contact us at bicyclemediayeg@gmail.com to discuss how we can drive sales and community growth for you. Plus learn more about us, including our video reel, at liftvalet.com/bicycle.
